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Church Newspaper Brings Income…and New Parishioners

February 21st, 2011 | Add a Comment

There’s a church in Colorado, after ten years of printing and distributing “tracks,” a small color brochure, that decided to switch to a short-run newspaper instead. They’d deliver it exactly the same kind of way—door to door, dropping it off at businesses and gathering places and to their own parishioners.  The newspaper offered more room for content, a sense of professional publishing and, far different than anything they’d done before, allowed for advertising from the local community.  It was worth giving a shot.The results were almost unbelievable…even almost too good to be true…but they were true.  And it happened again in their second issue, and their third…This little newspaper, first of all, not only paid for itself from the advertising from local merchants, but the church actually made money,, money … Read entire article »

Filed under: Church Newsletters, Newsletters, Newspapers

Printing No Cost or Free Newsletters

February 17th, 2011 | Add a Comment

By now most of us, as business owners, have learned (sometimes the hard way) that there is an absolute place for the hard copy newsletter, that the Internet and emailing newsletters don’t replace the effectiveness of what a hard copy newsletter can accomplish.The emailed newsletter was of course attractive—low cost, limitless numbers—only we learned that a good number of them aren’t even read because they are so easy to delete, pass on or tell yourself you’ll look at it later only never to return as your email box is deluged with new emails.  So, we return to the printed newsletter and it’s good…if only we could just get the cost down, because even though they are effective in ways emailed newsletter never can be, they also cost up-front money that … Read entire article »

Filed under: Church Newsletters, Newsletters, Newspapers

Printing A Self Published Newspaper

February 14th, 2011 | Add a Comment

While most people don’t think of printing their own newspaper, it should be noted that newsprint, a simple ideal invented well over a century ago, is STILL the most inexpensive printed media in the world.  No other paper is cheaper, period, and there are companies in the newsprint world who are re-defining how to use newsprint…and that’s a great advantage to those who not only already print newsletters, but to those that want to print postcards, brochures and, yes, even books of a sort, or a way of publishing ones own writings, or even opinions, without spending a fortune.In fact, publishing a short-run newspaper is actually CHEAPER than printing a newsletter, or something similar on regular paper, and also contains more room.  It also, in ways a normal paper does … Read entire article »

Filed under: Marketing, Newspapers

The Return of the Printed Newsletter

February 9th, 2011 | Add a Comment

As small businesses and large Corporations alike are realizing, the Internet isn’t the end all that for a period of time it appeared to be.  Why pay for a newsletter when, for free, one can be mailed to any number of customers and potential clients for free? It seemed an easy, and wise, choice to make, and a way to cut costs.Unfortunately, though, it turns out emails aren’t as effective in many, many ways that a printed newsletter is.  While it’s true that the amount of numbers you can send are unlimited, the truth has come out that it’s just not as effective.  Emails are easy to delete, lose in spam and simply ignore (I’ll read this later…and then never return as it slips down the long list of new … Read entire article »

Filed under: Marketing, Newsletters, Newspapers

The Future of Newsprint – The emergence of the short-run newspaper

February 8th, 2011 | Add a Comment

There is no question that the newsprint industry is hurting, with dailies and weeklies seemingly folding every other day.  Most blame the internet, some fault management, while across the board everyone understands that the industry is in upheaval.  The business model used for over a century is just not working anymore, but, as an alternative, what other business model is there to use?  The largest newspaper printing plants in the world are desperately trying to find an answer to this quandary and, so far, from most heads of industry, no clear answer has come to light.So, is newsprint about to become extinct? Are the final days of the newspaper at hand? Is newsprint going to go the way of eight-track tapes and become a nostalgic memory triggered by finding yellowed … Read entire article »

Filed under: Marketing, Newspapers

Newspapers Finding Their Niche – Newsprint cheaper than newsletters

February 7th, 2011 | Add a Comment

It’s agreed universally that the newspaper industry is not only changing, but changing drastically as they’ve had to re-evaluate their business model…the day of the daily is gone, and everybody knows it.So what can be done with newsprint?Newsprint is, by far, the cheapest form of print media in the world.  It is, by every standard, the most recognizable print media in the world and, as all research indicates, is still (by so far as to be unbelievable) the most trusted media in the world–more than radio, television and the Internet…combined!Which of course means that newsprint isn’t dead…it just needs another assignment.  It needs to be used in a way that people need it, not how it needs them.  Newsprint, as a final kind of joke, needs not to tell other … Read entire article »

Filed under: Newsletters, Newspapers