Articles Comments

Content Marketplace » Marketing

Using Twitter Marketing Strategies

March 16th, 2011 | Add a Comment

Using Twitter for MarketingTwitter is technically what is known as a micro-blogging site. It is like Facebook, only with a real focus on the status updates. You can communicate with other Twitter members using text messages that have 140 characters or less (known as the tweet.)Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is the opposite of old style marketing on the internet where ten page sales letters with bullet points are the norm.  Instead all you have to do is come up with one effective, descriptive and enthusiastic line that sells yourself … Read entire article »

Filed under: Marketing

Printing A Self Published Newspaper

February 14th, 2011 | Add a Comment

While most people don’t think of printing their own newspaper, it should be noted that newsprint, a simple ideal invented well over a century ago, is STILL the most inexpensive printed media in the world.  No other paper is cheaper, period, and there are companies in the newsprint world who are re-defining how to use newsprint…and that’s a great advantage to those who not only already print newsletters, but to those that want to print postcards, brochures and, yes, even books of a sort, or a way of publishing ones own writings, or even opinions, without spending a fortune.In fact, publishing a short-run newspaper is actually CHEAPER than printing a newsletter, or something similar on regular paper, and also contains more room.  It also, in ways a normal paper does … Read entire article »

Filed under: Marketing, Newspapers

The Return of the Printed Newsletter

February 9th, 2011 | Add a Comment

As small businesses and large Corporations alike are realizing, the Internet isn’t the end all that for a period of time it appeared to be.  Why pay for a newsletter when, for free, one can be mailed to any number of customers and potential clients for free? It seemed an easy, and wise, choice to make, and a way to cut costs.Unfortunately, though, it turns out emails aren’t as effective in many, many ways that a printed newsletter is.  While it’s true that the amount of numbers you can send are unlimited, the truth has come out that it’s just not as effective.  Emails are easy to delete, lose in spam and simply ignore (I’ll read this later…and then never return as it slips down the long list of new … Read entire article »

Filed under: Marketing, Newsletters, Newspapers

The Future of Newsprint – The emergence of the short-run newspaper

February 8th, 2011 | Add a Comment

There is no question that the newsprint industry is hurting, with dailies and weeklies seemingly folding every other day.  Most blame the internet, some fault management, while across the board everyone understands that the industry is in upheaval.  The business model used for over a century is just not working anymore, but, as an alternative, what other business model is there to use?  The largest newspaper printing plants in the world are desperately trying to find an answer to this quandary and, so far, from most heads of industry, no clear answer has come to light.So, is newsprint about to become extinct? Are the final days of the newspaper at hand? Is newsprint going to go the way of eight-track tapes and become a nostalgic memory triggered by finding yellowed … Read entire article »

Filed under: Marketing, Newspapers